5 Books on Sales Every Leader Should Read

If you want to grow and scale your business, you need to get sales working right. These five books will help.

When I founded my technology company, I thought I was brilliant at sales. I had closed several million-dollar deals at the company I worked at previously and was a rock star. I figured it would be easy to find a few projects each month to feed the team we built and grow the business quickly.

I was wrong. I quickly began to struggle with finding good quality leads, and the leads I did find would stall and go dark or pull out at the last minute. The lack of sales quickly began to hinder the company's growth, and I began to question my skills and value as a CEO.

I did what any effective business leader should do when they are stuck. I hired a coach. She helped me see that my problem was not my skills, my smarts, or my motivation; it was my strategy and process. To get effective and predictable sales, you need a system and a framework. Once I had these in place, there was no stopping us.

Here are five key books that I read early in that process that really changed the way I thought about sales and selling. If you're looking to grow and scale your business and need more and better sales, I highly recommend these books.

What are your favorite sales books?

#SalesTips #BusinessGrowth #SalesStrategy #SalesProcess #SalesBooks #SalesSkills #LeadGeneration #SalesTeam #SalesSystem #SalesSuperstar

https://www.inc.com/bruce-eckfeldt/5-books-on-sales-every-leader-should-read.html