Three-Day
Program
STRATEGIC PLANNING FOR HIGH-GROWTH COMPANIES
LEARN MORE ABOUT ROADMAP12
DEVELOP A CLEARLY
DIFFERENTIATED STRATEGY
Roadmap12 is a three-day intensive program designed to craft a clearly differentiated strategy that allows you to drive profitability and accelerate growth and establishes a twelve-quarter roadmap for effective execution.
ROADMAP12 PROGRAM BENEFITS
CLEAR STRATEGY THAT DRIVES OPERATIONAL FOCUS
Through comprehensive customer and competitive analysis, we develop a clear and effective differentiated strategy that will drive profitability and accelerate growth.
ALIGNED LEADERSHIP TEAM WITH CLEAR STRATEGIC DIRECTION
Getting the right people in the room and involving them in critical decisions allows for better outcomes that everyone takes ownership of and commits to executing.
METRIC AND MILESTONES TO DRIVE ACCOUNTABILITY
Specific and clear performance metrics around critical business processes and milestones for developing strategic capabilities ensure progress and guarantee success.
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BOOK A FREE CALL TODAY
Want to learn more about the Roadmap12 program? Book a call and we can discuss the program in more detail, your situation and needs, and how we can shape the future you and your team desire.
PROGRAM AGENDA
DAY 1
Foundation Elements
PURPOSE: Define your north star that will guide your strategic decision-making
BHAG: Your 10-30 year goal that gets you to the next level of business
3HAG: Core set of forecasts for where you want to be in three years
DAY 2
Strategy Definition
CORE CUSTOMER: Identify the driving force of your financial and business success in the market
STRATEGY CANVAS: Strategic map showing customer desires and white-space opportunities
MARKET MAP: Diagram of your market and how money and value flow through your business
DAY 3
Execution Planning
DIFFERENTIATORS: Focus on those things that allow you to become unique in the market
ACTIVITY FIT MAP: A unique and interconnected set of capabilities that drive positioning
12 QUARTER ROADMAP: Quarter-by-quarter set of targets and milestones to drive your planning
FREE GROWTH READINESS ASSESSMENT
Take this 15-minute assessment to learn how ready you and your team are to start the growth process.
PROGRAM OUTCOMES
CLEAR DEFINITION OF YOUR CORE CUSTOMER AND SEGMENT
We create an effective strategy by articulating a well-defined core customer and keen understanding of their needs and buying behaviors .
DIFFERENTIATED MARKET POSITIONING
We make winning easy by carving out a valuable niche that we can dominate rather than going head-to-head with our competitors on price.
OPERATIONAL PRIORITIES THAT WILL DRIVE STRATEGY SUCCESS
Critical operational processes that will drive strategic capabilities are defined and mapped to create a unique and defensible business model.
12-QUARTER ROADMAP WITH KEY METRICS AND MILESTONES
Once a strategy and operational model are in place, we map out key metrics and capability milestones for the next twelve quarters to support quarterly planning.
P U B L I S H E D
THE 5 MOST COMMON MISTAKES LEADERS MAKE WHEN CRAFTING A BUSINESS STRATEGY
Creating a simple yet effective business strategy is hard. Here are the pitfalls to avoid.
As a strategic coach, I've run many dozens of strategy sessions with businesses of all types and sizes. From early-stage startups who just closed their first round of financing to growth companies with hundreds of millions in financing and poised to go public. And while you would think that raising millions of dollars means you have your act together, most often, these companies don't.
The fact is that creating a solid and effective strategic planning process is exceptionally difficult, and few companies really get it right. Here are the top five mistakes I see companies regularly make when developing and implementing strategy.
If you find yourself making one or more of these, you're probably struggling to get clear consistent results in your business. Look to see which ones you might be making and learn how to fix them so you can drive better results faster.
WHAT PEOPLE SAY. . .
Jake Dunlap
Founder/CEO
Bruce’s approach is well thought out and supported by simple yet effective tools and exercises; Bruce is a master facilitator that helps us tickle the big issues we haven’t been able to address in the past. If you’re looking to work with one of the best strategic coaches in the business, Bruce is your guy.
Stacey Schultz
President
Bruce works alongside you while pushing your thinking through questioning and gives you straight talk, while always being pleasant to work with. He integrates easily into any group and values getting to know a person. If you’re looking for someone to coach you and your team, Bruce will get you there in a fun, effective way!
Elyssa Stephenson
Co-President
Bruce isn’t prescriptive and doesn’t do everything by the book. He knows what we need when we need it and has provided invaluable advice that has served us incredibly well. The proof is in the results. The first year we grew our team by over 20%, all the while sustaining top line revenue growth of 25%.
Systems thinking seeks to understand the subtle and long-term impact of how one change can affect all the elements over time. And being a good systems thinker can help make you a better strategist--and a more insightful leader.
