Your Brand Represents a Promise to Your Customers
Your brand communicates to your customers what you stand for. The best brands make it a promise to their customers.
Your brand communicates to your customers what you stand for. The best brands make it a promise to their customers.
One of my favorite parts of being a business coach is working on strategy. While many things need to go right for a business to succeed, without a solid and effective strategy, your business won't stand a chance of rising to the top.
The best strategies stand for something. They make a clear choice about what they deliver and what they don't. It's about differentiating yourself from the competition in a unique and compelling way. A strategy is about choosing to be extremely good at a few things and a willingness to be bad at many others.
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