Scale Faster. Exit Smarter.
Strategic business coaching for founder-CEOs ready to scale and exit—with clarity, alignment, and a lot less drama.
I've been where you are. I founded a software company, made the Inc. 500 five consecutive years, and exited in 2013. That experience—not an MBA—is what I bring to every engagement. Since then, I've worked as a strategic business coach helping dozens of founder-CEOs and leadership teams achieve strategic clarity, aligned leadership, and disciplined execution that builds companies worth running—and worth buying.
Where Are You on Your Journey?
Each assessment is 100% FREE, takes about 10 minutes, and delivers feedback highlighting your strengths, gaps, and recommended next steps.
Build Your Leadership Team
Evaluate whether you have the foundation to grow beyond founder-led operations—role clarity, decision-making independence, accountability structures, and how much of the business still depends on your personal involvement.
Scale Your Business
Evaluate whether your business growth strategy, team alignment, and operational systems can handle the next stage—or if complexity is outpacing your infrastructure. Identifies what's creating drag and where to focus.
Plan Your Exit
Evaluate your business exit strategy readiness—transferable value, operational independence, due diligence preparation, and personal clarity about what comes next.
Not sure where to start?
Book a call, and we'll identify the right assessment for your situation.
Programs and Services
Strategic planning, leadership coaching, and exit preparation. Clarity on where you're going. Alignment on how to get there. Execution that delivers results.
Your leadership team got you here—but can it get you where you're going? LEADERSHIP360 is a three-month program that addresses team structure and systems. Through objective assessment, strategic realignment, and systematic accountability, we build the leadership foundation your next stage requires.
Scattered priorities. Conflicting agendas. Strategic plans that gather dust. ROADMAP12 is a strategic planning retreat that builds a roadmap your team will actually execute. Through facilitated alignment and 12-quarter operational planning, we create the strategic clarity your next stage requires.
Your exit should be a launching pad—not just a payday. VALUE10X is a business exit strategy program ensuring your business is valuable and buyable—maximizing valuation while preparing you for what comes next. Through optimization, transferability planning, and founder readiness, we build exits you won't regret.
Important conversations that never happen. Decisions that keep getting pushed. As your retreat facilitator, DEEPDIVE delivers custom facilitation for leadership teams, YPO/EO forums, and CEO peer groups. Through tailored design and outcome-focused facilitation, we create breakthroughs that months of meetings never achieve.
Stuck in the weeds. Struggling to delegate. ACCELERATE is CEO coaching for founder-CEOs and senior leaders who need to close the gap. Through behavioral assessment, candid feedback, and structured accountability, we build the leadership capability your next stage requires.
NEW Book Release
SPRINGBOARD: A Founder's Guide to Selling Your Company With Purpose, Clarity, and a Vision for What's Next
Most founders regret their exit within a year, despite financial success. They discover too late that valuation alone doesn't guarantee fulfillment. Springboard challenges conventional exit planning wisdom and presents a systematic framework for using your exit as a launching pad for your next meaningful chapter.
Featured Content
Why Most $1 Million Founders Never Reach $10 Million: Scaling a business requires a new mindset. Here’s what’s holding you back.
8 Ways to Get Your Business Ready for a Successful Sale: Setting your company up for a successful sale requires strategic planning and careful execution.
Strategy Is More Than a Pretty Plan: Many companies face the challenge of creating a strategy but struggle to implement it effectively.
PODCAST: From Angel To Exit
Real Conversations on Building, Scaling, and Exiting
From Angel to Exit is for founder-CEOs thinking about their exit strategy—and wanting to learn from those who've been through it. Each episode features founders who've successfully exited, plus the private equity partners, M&A advisors, and deal attorneys who make exits happen. Real-world insight you can apply to your own exit journey.
Join over 5,000 founder-CEOs who read Better Faster every week. Practical insights on strategic planning, leadership development, and exit preparation—informed by my Inc. Magazine column. No fluff. Just strategies you can use.
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Client Testimonials
"What impressed me most was Bruce's masterful ability to facilitate discussions that balanced diverse perspectives while maintaining focus on our core objectives. His expertise in guiding executive teams through complex discussions is invaluable, and his ability to transform strategic uncertainty into clear, executable plans is exactly what every growing organization needs."
Stephanie Shields, Head of Employee Benefits Business, Equitable
"Bruce's expertise lies at the intersection of strategic planning and leadership team development. He doesn't just guide you through a sterile exercise—he's a master facilitator. Having been a CEO himself, Bruce brings a level of empathy and real-world experience that's often missing in the consulting world."
Paul Ricci, CEO, Best Egg
"I've worked with Bruce as a strategic business coach for over six years—from early stage to over $1B valuation. His approach is highly practical, focusing on actionable steps and measurable outcomes. I often describe Bruce as part strategist, part mentor, and part therapist—the ideal combination for navigating entrepreneurship."
Sam Kassoumeh, COO & Co-founder at SecurityScorecard
"The ability to really coach is a rare skill and Bruce certainly has it. Bruce created real value day one. His ability to ask probing questions and listen carefully quickly zeroed him in on our key issues. He reframed problems in new ways and mentored the team to take action."
Liesel Kipp, EVP Core Product, HBO Max