Talent Assessment
Without the right people in the right seats, your business won’t get very far. This talent assessment tool with give you the ability to review and create a score for how well you're aligning your people with your strategy.
Without the right people in the right seats, your business won’t get very far. This talent assessment tool will give you the ability to review and create a score for how well you're aligning your people with your strategy. The video walks you through the process and guides you on how to assess each person on your team for both role performance and cultural fit. Get this right, and your business will thrive; get it wrong, and you’ll suffer.
Here are the slides: https://bit.ly/eckfeldt-talent-assessment
Please send questions, comments, and feedback to bruce@eckfeldt.com.
Building a Strategic Framework
Creating an effective and easy-to-use strategic framework is key to growing and scaling your company. In this video, I walk through the key elements of the framework that I use with my client based and Scaling Up and 3HAG/Metronomics.
Creating an effective and easy-to-use strategic framework is key to growing and scaling your company. In this video, I walk through the key elements of the framework that I use with my client based and Scaling Up and 3HAG/Metronomics. This system applies to any business in any industry and is focused on creating a clear set of foundational values, a well-differentiated market position, a focus operational model, and a practical 12-quarter/3-year roadmap for implementation.
Here are the slides: https://bit.ly/43pSXUZ
Please send questions, comments, and feedback to bruce@eckfeldt.com.
Opening Exercise - Describe Card Game
Opening exercises are key to setting the tone for the meeting. This one uses the game Describe to explore the meanings of words and the importance of communication.
Opening exercises are key to setting the tone for the meeting. This one uses the game Describe to explore the meanings of words and the importance of communication.
Describe game on Amazon: https://amzn.to/401H2Mm
Please send questions, comments, and feedback to bruce@eckfeldt.com.
Defining Your Core Customer
At the center of strategy is choosing a customer segment that naturally fits your best product or service. By zeroing in on a specific customer segment you can choose a targeted set of differentiating attributes and a focused set of operational capabilities. Getting this right will allow you to scale faster and easier. Getting this wrong can mean your targeting customer that won't be profitable or easy to serve. This presentation walks you through how to identify your best customers, build a persona around them and create a differentiated strategy that will make them want to run to you for your products and services.
At the center of strategy is choosing a customer segment that naturally fits your best product or service. By zeroing in on a specific customer segment you can choose a targeted set of differentiating attributes and a focused set of operational capabilities. Getting this right will allow you to scale faster and easier. Getting this wrong can mean your targeting customer that won't be profitable or easy to serve. This presentation walks you through how to identify your best customers, build a persona around them and create a differentiated strategy that will make them want to run to you for your products and services.
Presented: Dec. 11th, 2020 1:45-2:10pm EDT, by Bruce Eckfeldt
Downloads: Presentation slides (4 MB)
Additional references:
Some articles from Inc.com and my blog on retrospectives:
Your Brand Represents a Promise to Your Customers. Make Sure You Know What Yours Is
Your Company's Purpose Should Be More Than Making Money. Here's How to Discover It