If You Want to Scale Faster, Choose a Niche and Excel in It

Forget competition, embrace differentiation: a proven strategy for growth.

When I founded my tech company, I spent the first several years solely focused on acquiring clients and generating revenue. It was a hustle that I enjoyed and excelled at.

Finding prospects, conducting sales meetings, developing proposals, and closing deals. I enjoyed the challenge and the thrill.

Over time, I had to bring on other people to help market and sell our services. It forced us to become more focused and systemized.

I had to figure out what we were selling, to whom, and what the real benefits of our solutions were. This compelled us to rethink our strategy.

I realized that until that point, I was just chasing money and trying to nip at the heels of our bigger competitors.

What I quickly realized was that I was never going to really compete with the big dogs by trying to go head-to-head. It was easy to find a few scraps here and there, but it would be a brutal and bloody process.

Instead, I realized that we needed to offer something different, something that couldn't be reduced to a price war.

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As an entrepreneur and former Inc. 500 CEO, I have unique insight to transform your company into a high-growth machine. I specialize in helping companies 10x their growth using proven methods and decades of experience. DM if you want to learn more.

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https://www.inc.com/bruce-eckfeldt/if-you-want-to-scale-faster-choose-a-niche-excel-in-it.html